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The future of farming and The EKO Sun Tracker called ‘Robot’

Originally posted on EKO Instruments Universities are using EKO products in India to research agricultural applications for artificial intelligence, automation, robotics, and drone technology. The National Agricultural Higher Education Project (NAHEP) was launched by the Indian Council of Agricultural Research (ICAR) in 2017 to attract talent and strengthen higher agricultural education in the country. The…Continue readingThe future of farming and The EKO Sun Tracker called ‘Robot’

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Brand mascots as a marketing property

The other day I had an argument with someone whether brand mascots are overrated and celebrities have taken charge over the seat. I was not in favour because brand mascots are the brand’s identity. An identity could be a form of representation for the brand. It could be anything from animal or animated object figure…Continue readingBrand mascots as a marketing property

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Personal Project

I had a long time dream to have a website of my own. A website that documents my profile, my storytelling for brands, and my everyday passion (marketing, advertising, and social media). And that day has come.  I’m super proud to announce the launch of my website that is designed and made by me. The…Continue readingPersonal Project

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TikTok’s user base in India

I’m amazed how TikTok was able to capture a massive user base in India. Their users existed from Tier 2, 3, 4, and 5 towns. TikTok found its biggest market in India with a base of more than 200 million users. India led the world in global app downloads with TikTok being the most-downloaded app.…Continue readingTikTok’s user base in India

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Asia’s largest 750 MW Rewa ultra-mega solar power project in Madhya Pradesh

The 1,590-acre Ultra Mega Solar Park in Rewa’s Gurh tehsil is among the largest single-site solar power plant in the world. And this will essentially help DMRC not only reduce its dependence on coal but also save Rs. 793 crores on its energy bill over the next 25 years. The park, with an installed capacity…Continue readingAsia’s largest 750 MW Rewa ultra-mega solar power project in Madhya Pradesh

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PV Diagnostics & the MP-11

Originally posted on EKO Instruments Customer Story PV Diagnostics (Mumbai, India) specializes in onsite testing services, providing quality control and diagnostics for solar power plants across India. The MP-11 I-V Checker is a portable, all-in-one measurement solution designed to deliver accurate on-site I-V performance measurements of PV modules and arrays. In 2017, needing a new…Continue readingPV Diagnostics & the MP-11