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Google Pay as an instant mobile payment service?

I had been an avid user of Paytm’s digital wallet for settling payments for Uber or Zomato or even friends and colleagues. I switched to Google Pay from the time it entered Indian market. The advantage of Google Pay is that it does not have any payment limitations and directly routes to a bank account.…Continue readingGoogle Pay as an instant mobile payment service?

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Personal Project

I had a long time dream to have a website of my own. A website that documents my profile, my storytelling for brands, and my everyday passion (marketing, advertising, and social media). And that day has come.  I’m super proud to announce the launch of my website that is designed and made by me. The…Continue readingPersonal Project

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advertising business creative marketing opinion

TikTok’s user base in India

I’m amazed how TikTok was able to capture a massive user base in India. Their users existed from Tier 2, 3, 4, and 5 towns. TikTok found its biggest market in India with a base of more than 200 million users. India led the world in global app downloads with TikTok being the most-downloaded app.…Continue readingTikTok’s user base in India