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Henkel India Add Speed with the HC-10

Originally posted on EKO Instruments Fast, Reliable, Portable; The Quick λ HC-10 helps Henkel India Add Speed to Their R&D Henkel is a global brand, working with partners and innovative technologies in the adhesives and beauty care sectors. Henkel’s Adhesive Technologies business unit is a leader in the adhesives, sealants, and surface treatment markets, covering Packaging…Continue readingHenkel India Add Speed with the HC-10

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The future of farming and The EKO Sun Tracker called ‘Robot’

Originally posted on EKO Instruments Universities are using EKO products in India to research agricultural applications for artificial intelligence, automation, robotics, and drone technology. The National Agricultural Higher Education Project (NAHEP) was launched by the Indian Council of Agricultural Research (ICAR) in 2017 to attract talent and strengthen higher agricultural education in the country. The…Continue readingThe future of farming and The EKO Sun Tracker called ‘Robot’

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Brand mascots as a marketing property

The other day I had an argument with someone whether brand mascots are overrated and celebrities have taken charge over the seat. I was not in favour because brand mascots are the brand’s identity. An identity could be a form of representation for the brand. It could be anything from animal or animated object figure…Continue readingBrand mascots as a marketing property

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Personal Project

I had a long time dream to have a website of my own. A website that documents my profile, my storytelling for brands, and my everyday passion (marketing, advertising, and social media). And that day has come.  I’m super proud to announce the launch of my website that is designed and made by me. The…Continue readingPersonal Project

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TikTok’s user base in India

I’m amazed how TikTok was able to capture a massive user base in India. Their users existed from Tier 2, 3, 4, and 5 towns. TikTok found its biggest market in India with a base of more than 200 million users. India led the world in global app downloads with TikTok being the most-downloaded app.…Continue readingTikTok’s user base in India

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A bright future: Renewable Energy in Asia after Covid-19

INDIA by Huzefa Motiwala, Country Manager Originally posted on EKO Instruments The renewable energy sector in India, already grappling with various issues such as delays to funding and uncertainty over government policy, faces a significant new test with COVID-19. However, despite these challenges, the overall situation is showing signs of improvement. Green shoots include signs…Continue readingA bright future: Renewable Energy in Asia after Covid-19