The other day I had an argument with someone whether brand mascots are overrated and celebrities have taken charge over the seat. I was not in favour because brand mascots are the brand’s identity. An identity could be a form of representation for the brand. It could be anything from animal or animated object figure…Continue readingBrand mascots as a marketing property
Author: Huzefa M
Last Thursday, 27th August I participated as a speaker for a webinar at Shiv Nadar University. The participants were the faculty and the students. I was fortunate to have been considered for this session. Before I started, I was walked through a presentation on the University itself. I was pretty impressed at the development and…Continue readingIndia vs World: The Business of Renewable Energy in the coming future
We tend to take care of our hygiene and fitness by eating healthy food, exercising, and sleeping well (at least 7 hours). They are vital. We avoid paying attention to our breathing. Good breathing is all that the body needs for oxygen which has to be in appropriate levels and can reach through the system.…Continue readingGood breathing
A provident fund is a compulsory, government-managed retirement savings scheme used in India and other developing countries. An employee has to pay a certain contribution towards the scheme and an equal contribution is paid by the employer. The employee gets a lump sum amount including self and employer’s contribution with interest on both, after leaving the last…Continue readingUnderstanding PF withdrawal
As is reading, listening requires equal attention and concentration. Since ‘digital’ has taken precedence in our lives in many ways, lots of content these days, are available over podcast format. I’ve never been a dedicated podcast, or even, an audiobook listener. I couldn’t even find an excuse to start with an audiobook. The most worrying…Continue readingAn ode to audiobooks
I had a long time dream to have a website of my own. A website that documents my profile, my storytelling for brands, and my everyday passion (marketing, advertising, and social media). And that day has come. I’m super proud to announce the launch of my website that is designed and made by me. The…Continue readingPersonal Project