I’m amazed how TikTok was able to capture a massive user base in India. Their users existed from Tier 2, 3, 4, and 5 towns.
TikTok found its biggest market in India with a base of more than 200 million users. India led the world in global app downloads with TikTok being the most-downloaded app.
TikTok was a means to livelihood for a large number of Indians in both metros and the smaller towns. To many, the platform provided overnight riches, fame and stardom. Brands worked with influencers for promotion through this platform.
TikTok did not see it’s competition in Instagram or Facebook ever. They never were. With the ban imposed, it will be a major setback for TikTok. And for their fans.
